About Avon Soft Press

Avon Soft Press is an independent media publishing company dedicated to nurturing strong voices and meaningful stories. From our office at 878 Kitner Ave, Avon, IN 46123, we work with authors, experts, and organizations who value clarity, craft, and long-term impact. Our approach is personal, meticulous and collaborative, built around the belief that good publishing starts with good relationships.

Our Story

Avon Soft Press began with a simple observation from our founder, Lucien Najera: too many promising manuscripts and smart ideas never reach readers in a professional, lasting format. After years of experience in editorial work and media production, Lucien decided to create a publishing house that bridges the gap between traditional publishing and the fast-paced digital world.

What started as a small local initiative has grown into a publishing partner for authors and clients across different states, while still keeping our roots in Avon, IN. We remain intentionally selective and hands-on, giving each project the attention it deserves.

Our Mission and Vision

Our mission is to help authors and organizations bring their best work to life through thoughtful editing, distinctive design, and reliable support at every stage of the publishing process. We aim to create books and media projects that readers return to, recommend, and remember.

Our vision is a publishing landscape where independent presses play a central role in discovering new voices, supporting niche content, and delivering high-quality publications without compromising integrity or creativity.

About Lucien Najera

As Founder and Publisher, Lucien Najera leads the editorial direction of Avon Soft Press. Lucien’s background spans journalism, content strategy, and book editing. This experience allows him to understand both the creative and practical sides of publishing: how to refine a manuscript, how to position it in the market, and how to guide authors through decisions that affect their rights and long-term growth.

Under Lucien’s leadership, Avon Soft Press prides itself on clear communication, honest feedback, and a straightforward approach to collaboration.

Our Values

We are guided by a few core principles:

Quality: We care about every line, layout and cover.
Integrity: Contracts, timelines, and expectations are handled with transparency.
Author Care: We respect your voice and support your creative vision.
Innovation: We embrace digital formats and new distribution channels.
Community: We value local connections and partnerships that benefit readers and writers alike.

How We Work

Every project begins with listening. We review your manuscript or project idea, discuss your goals, and recommend a path that fits your needs. From there, our team manages editing, design, and production, keeping you involved and informed along the way.

At Avon Soft Press, you’re never just a file in a queue – you’re a partner in the publishing process.